Media Business Podcast #4: ALF Insight


In this episode of The Media Business Podcast, ALF Insight’s MD Fraser Murdoch is joined by partner and founder of agency start-up HMS16 Richard Hammond and Goodstuff’s co-founder Andrew Stephens to discuss how each wins new business at their respective advertising agencies. Given their different models, HMS16 a start-up and Goodstuff a network agency breakaway, this makes for a frank and compelling listen.

In the second part of the episode, Fraser is joined by Adeline Bonnet, ALF’s head of content, who discusses her plan to launch an imminent new service, ALF Accelerators, which covers tomorrow’s big spenders in advertising.

For more from ALF Insight, visit

A PPM Production for Media Business Insight.


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